Finding Your Brand’s Voice in Video — Literally | Maxtech Inter

Brands obsess over typefaces and tolerate random narration — the ear forgives nothing.

Why this matters

Brands obsess over typefaces and tolerate random narration — the ear forgives nothing. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

Key takeaways

• Write a voice charter: three adjectives with example sentences
• Standardize greeting and sign-off phrases across the library
• Pace is identity: audit your videos’ words-per-minute spread
• Keep one voice per series; rotate voices across series
• Archive directed reads — they are your brand’s sonic memory

By the numbers

23% — conversion difference measured between first- and second-choice voices in A/B tests.

The takeaway

Your brand already has a voice in video — the only question is whether you chose it.

Planning a video? Start with a free strategy call — we map the story before the pixels.