Accessible by Design: Captions, Contrast, and Motion Sensitivity | Maxtech Inter

Accessibility is a pre-production decision disguised as a post-production chore.

Where this fits

Accessibility is a pre-production decision disguised as a post-production chore. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

The essentials

• Design captions as layout elements, not subtitles of last resort
• Meet contrast minimums in motion, where perception dips
• Offer reduced-motion variants for loop-heavy embeds
• Write alt text for data visuals; screen readers deserve the story
• Audio descriptions for hero films are cheaper when storyboarded in

The proof point

82% — muted viewing means captions are mainstream UX, not accommodation.

The bottom line

Accessible videos are simply better videos for everyone — build accordingly.

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