The 12-Point Pre-Production Checklist for Product Videos | Maxtech Inter

Overruns are rarely animation problems; they are pre-production debts.

Why this matters

Overruns are rarely animation problems; they are pre-production debts. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

Key takeaways

• Locked script with stakeholder sign-off — in writing
• Approved storyboard and animatic timing
• Brand kit: fonts, colors, logo files at final fidelity
• Voice-over recorded and timing-locked
• Music licensed for all planned channels
• Localization scope agreed before scene one

By the numbers

82% — of delayed projects we audited traced back to skipping at least two items on this list.

The takeaway

Animation is execution; pre-production is the product.

Planning a video? Start with a free strategy call — we map the story before the pixels.