The 6-Week Product Launch Video Timeline | Maxtech Inter

Launch videos are late because they start when the product is done — reverse that.

The short version

Launch videos are late because they start when the product is done — reverse that. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

Points worth stealing

• Week 1: strategy lock and script sprint while messaging is hot
• Week 2: boards and style frames in parallel with VO casting
• Week 3: animatic lock — the last cheap week to change your mind
• Weeks 4–5: animation, sound, and cutdown planning
• Week 6: delivery buffers, localization checks, channel packages

What we measured

9 days — average runway gained when teams script before the product freezes.

One last thing

Start the video when the roadmap starts — not when the release notes ship.

Planning a video? Start with a free strategy call — we map the story before the pixels.