Impact Videos: Reporting That Reads Like a Story | Maxtech Inter

Impact reports inform donors; impact videos make them feel like patrons.

The context

Impact reports inform donors; impact videos make them feel like patrons. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

What the data says

• Open on one person the year actually changed
• Follow the money visually from donation to outcome
• Pair every metric with the face behind it
• Let beneficiaries speak in their own words, unpolished
• Close with next year’s specific promise

One metric to remember

31 points — trust-score jump in donor surveys after one foundation switched to video impact reports.

Where to go from here

Accountability has a frame rate — use it.

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