What a Motion Portfolio Actually Gets Judged On | Maxtech Inter

Reels get attention; case thinking gets hired.

Why this matters

Reels get attention; case thinking gets hired. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

Key takeaways

• Show one deep case: brief, constraint, decision, result
• Cut to craft: 30 seconds of your best, then stop
• Show work at real sizes — phone, landing, conference
• Include a failure and what it taught the studio
• Update quarterly; a stale reel reads as a stale pipeline

By the numbers

8/10 — clients we surveyed say case depth outweighs reel length in selection.

The takeaway

Portfolios are trust documents, not highlight tapes.

Planning a video? Start with a free strategy call — we map the story before the pixels.