Internal Comms Videos: Making Policy Human | Maxtech Inter

Nobody reads the intranet. Everybody watches the two-minute video.

The context

Nobody reads the intranet. Everybody watches the two-minute video. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

What the data says

• Onboarding day one: culture film before paperwork
• Benefits season: one video per decision, not one mega-video
• Change announcements: explain the why before the what
• Keep a consistent series identity — familiarity drives completion
• Measure by completion and question volume, not views

One metric to remember

38% — drop in benefits-related HR tickets after a three-video explainer series.

Where to go from here

The internal audience is your cheapest, most honest test market.

If this sparked ideas, grab a slot with our strategy team — the first sketch is on us.