Measuring Explainer Video ROI: Metrics That Matter | Maxtech Inter

Views are a vanity metric wearing a lab coat.

Where this fits

Views are a vanity metric wearing a lab coat. This guide skips the theory and keeps what has worked across hundreds of shipped campaigns.

The essentials

• Tie the video to one page and one conversion event
• Watch cohort behavior: video-watchers versus matched non-watchers
• Track support ticket deflection as hard ROI
• Survey assisted conversions monthly — video warms quietly
• Keep a control page for the first 60 days; belief needs data

The proof point

40% — conversion lift attributed to a landing-page explainer in a 90-day controlled test.

The bottom line

If you cannot name the metric before production, you will argue about it after.

Planning a video? Start with a free strategy call — we map the story before the pixels.